February 2009

~THE CAT’S MEOW~
Celebrating the 4th ANNIVERSARY of business...

Hello, I’m writing to you in order to re-connect! At some point in time our paths have crossed and I wanted to touch base and let you know what I’ve been up to over the past couple of years...

WHAT IS A PUBLICIST Anyway?

"A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book or film. One of the publicist's main function is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions."
~ Wikipedia

ON THE PROWL:

It is important to get a publicist on board as early as possible to ensure that your message gets maximum exposure!

POUNCE:

CatPR works in partnership with MEOW FILMS on a variety of projects and when ~Night at the Indies launched CatPR jumped on board as an official sponsor for the event and added her services in order to get the word out to the media and public. CatPR also recommended the services of Xguru Inc to create a ~Night at the Indies newsletter which details the events each month.

MEOW:

~Night at the Indies~ has expanded and launched in Vancouver in 2008 with hopes to spread to Montreal and Halifax in 2009 as well as Winnipeg in 2010 and intends to expand internationally by 2011.

"The expansion of ~Night at the Indies~ is an important step in this initiative's growth and will enable youth and filmmakers beyond Toronto to benefit from the unique opportunity to collaborate, share knowledge and experience and to develop professional networks and mentor / contacts with other artists and filmmakers". "There really is nothing like ~Night at the Indies~ happening anywhere else in Toronto. This initiative fills a gap in existing community work and amongst artists by providing space for young and emerging artists to connect and collaborate while encouraging real grassroots development of arts communities."
~ Tia Dafnos, Chairperson, Youth Action Network

highlights

special events - LAUGHTER YOGA on OPRAH!

Cat*PR worked with a local laughter yoga clubs on World Laughter Day. Their press release was picked up by The Canadian Press and ran nationally; in Toronto there were features in almost every print publications and on radio and TV and has been featured internationally on most major networks including CNN. ABC , BBC, NHK Japan, Channel 7 & 9 Australia, ZDF Germany and print publications including TIME Magazine, National Geographic, New York Times, London Times, LA Times, The Guardian, Wall Street Journals. Finally, Laughter Yoga was featured on The Oprah Winfrey Show in April 2007 bringing great exposure to laughter yoga all over the world.
» » Click here to read the press release

festivals - The Chin International Picnic and the Markham Jazz Festival

These events take place each summer with new talent and events and Cat*PR has the challenge of finding new ways to communicate these events with a new spin every year. During the 40th Anniversary of the Picnic Cat*PR developed a campaign that used past archived footage and quotes from the legendary Johnny Lombardi to add to the history of the event resulting in a successful media campaign. The Markham Jazz Festival celebrated their Fifth Anniversary and continues to grow every year with new performers and a variety of entertainment from the cream of the crop!

entertainment industry - linus entertainment

Cat*PR worked on contract with the record labels to publicize both rising stars and established artists. With a roaster ranging from established artists such as Gordon Lightfoot, rising stars such as Sophie Milman and re-branding with singer Alannah Myles, Cat*PR had the challenge of creating meaningful and identifiable publicity campaigns for all of them.

Bullhorn eNews

The Bullhorn e-newsletter has become an important communications tool featuring selected gigs and/or products. Bullhorn is a happening guide to events in the city of Toronto and is currently distributed to over 10,000 local subscribers. Many clients of Cat*PR are included in this monthly release, so join up and stay tuned! www.bullhorn.ca. To be included -- please email me @ cat@catpr.ca

Cat*PR

Specializing in one-on-one service ranging from one-time events to on-going PR services and she supports emerging talent and charities by offering discounted rates to special projects. Cat continues to offer a variety of services from Media Relations, Media Writing, Media List Development and Distribution and can create pricing strategies and service packages to suit your exact requirements. Visit catpr.ca/services.

ONCE A CLIENT ALWAYS A CLIENT!
Cat is on the prowl and always looking for new opportunities...

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